Upwind means toward the wind’s source; moving in the direction from which the wind is blowing; moving or positioned toward the wind or in the direction from which the wind is blowing; or a speciﬁc wind that blows against one’s course or up a slope. The term suggests success, progress, optimism, and good fortune. So an “upwind” person lives a life of achievement and triumph. And someone “traveling upwind” looks fully ahead to the future. Said person desires to be in the vanguard, keeping fully abreast of and fully in tune with the most signiﬁcant forces and trends emerging in business, industry, technology, or lifestyle.